Floresco Blog

See how Trump’s 2024 Campaign used demographic mapping to bypass traditional strategies and mobilise low-propensity voters. This case study explores how targeting key demographics and leveraging digital channels reshaped their voter outreach strategy.

Discover how Jawbone's ambitious pivot into the healthcare and corporate wellness market fell short due to misaligned market mapping. This case study explores the importance of accurately assessing TAM, SAM, and SOM for B2B success and highlights valuable lessons in understanding customer needs and competitive positioning.

Many businesses lack a clear go-to-market (GTM) strategy, relying on outdated tactics like mass outreach through LinkedIn and ZoomInfo that drive up customer acquisition costs (CAC) and reduce engagement. Market mapping offers a data-driven alternative, focusing on Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) to better allocate resources, improve targeting, and lower CAC. Through a practical example, this article explains how defining and targeting SOM using a track record-based approach boosts conversion rates, optimises budget allocation, and enhances sales efficiency, resulting in higher profitability.

Learn about the market mapping process here at Floresco. Here we cover the requirements, advantages, and disadvantages of creating an effective customer market map.

Understand the potential in your existing relationships, and the opportunities in the wider market. Read to explore the pros and cons of market mapping for your business.

Mapping the competitors in your market is pivotal in understanding what your business needs to do to succeed in an increasingly competitive landscape. This article explores the pros and cons of creating and using a comptetitor market map.

Market mapping is a strategic tool that visually represents a company's position in the market relative to competitors by analysing factors like pricing, quality, and customer perception. This method helps businesses identify unique selling points, uncover market gaps, anticipate changes, and discover potential partnerships.

Unlock UKRI funding opportunities with Floresco.ai, empowering SMEs to drive innovation and growth. The Innovate UK Innovation Loans provide flexible financial support, offering up to £2 million for transformative projects in digital, AI, and data science. Floresco.ai guides SMEs through the complex funding process, from application to project execution, ensuring maximum impact. UKRI-funded research significantly influences policy-making, highlighting the importance of continued innovation investment. Partner with Floresco.ai to secure funding, elevate your business, and contribute to societal progress. Contact us for a free consultation to unlock your SME's potential.